Accuracy at Metricfy
At Metricfy we have our own analytical tool that captures and stores data on our own servers.
This way we avoid Data Sampling and offer greater accuracy than any other tool,
even greater than the channels themselves!
We are currently integrated with Google AdWords and Facebook Ads. You will be able to visualize the data of the following channels:
- Facebook Ads
- Instagram Ads
- Facebook Display
- Facebook Partners Network
- Adwords Partner Network
- Adwords Display
- Google Shopping
- Youtube Search & Display
Script in your site
Just like any other analytical tool, we will ask you to implement the tracking script in the HTML of your webpage. The Script captures all traffic information from your website and allows you to configure events without typing code.
Metricfy Analytic Model
At Metricfy we avoid capturing data already interpreted by your online advertising platforms in order to offer you more accurate metrics. We get the data directly from the source, so we integrate with the APIs the different online advertising channels while we track your traffic directly through our script.
Accuracy in your metrics
- We collect data from 100% of your users to avoid Data Sampling.
- From square one, we show your costs history. You don’t need to configure your reports every time you want to see new information.
- We make sure to account for actual visits by including our script at the end of your HTML, excluding users who leave the web before it loads.
- Crossing your investment per channel with the actual traffic, captured directly from your website, we offer you metrics such as CAC, CR or CPC broken down by channel.